SHANGHAI, PEOPLE'S REPUBLIC OF CHINA


Embry Form

Market
Retail
Region
Asia
Client
Embry Holding Limited (Hong Kong)
Project Size
8,200 Square Feet
Status
Complete

Flagship Retail

Through the new design of this flagship store, Cuningham Group helped Embry Form create a unique corporate image, achieve the client’s vision for growth, and appeal to various customer age groups. The new design has also helped them exceed industry competitors through overall style, layout, and store image.

The exterior design symbolizes the gracefulness of lingerie and lace with the upper portion of the facade resembling gold color lacework and the lower portion tinted black spandrel glass—an effect that exudes elegance balanced by contrasting elements of material and texture. The overall interior space used the curved shape of Embry Form’s logo as a basic design element; a metaphor for the beauty of the female body curve.