DOWNTOWN DISNEY® | ANAHEIM, CALIFORNIA


LEGO® Imagination Center

Market
Retail
Region
West Coast USA
Client
Lego Brand Retail, Inc.
Project Size
4,600 Square Feet
Status
Complete

Themed Retail

The design reflects LEGO’s values of idea, creativity, and imagination and creates an environment to showcase unique LEGO® products and large-scale models. With its dome-shaped roof, the center of the store stands 30 feet tall while the outer walls boast 20-foot tall windows that radiate sunlight throughout the store. The store includes places for interactive play and unique areas of light and color that help distinguish the different “worlds” of LEGO® product, creating an environment that is exciting and immediately recognizable to customers.

Awards

PlayThings Magazine
Award of Merit, 2002