Lobby of bank

Various Locations

TCF Bank Brand Alignment

Midwest USA
TCF Bank
Project Size
In Construction

Brand Alignment

TCF Bank has engaged Cuningham Group to design its new prototype in an effort to increase the regional bank’s visibility and brand awareness. Acknowledging the paradigm shift from a banker-focused design to a customer-centric design, the resulting prototype is more transparent, casual and promotes interaction between the bankers and customers. We assisted TCF with the roll-out of its new design to over 300 locations in five states.